Share of people who support local businesses in Germany 2023, by generation

Published by Statista Research Department, Dec 10, 2024

In 2023, around 50 percent of 65 to 79-year-olds in Germany said that they supported local businesses. Comparatively, there was less support for local businesses among younger generations. One theory to explain this could be that often local businesses are a little more pricey than the likes of Amazon, and typically younger generations have less spending power.

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Release date

May 2024

Region

Germany

Survey time period

2023

Number of respondents

1,806 respondents

Age group

18-79 years

Special properties

People with access to the internet

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