In 2024, digital retail media advertising spending in Latin America will account for an estimated 8.3 percent of the region's online ad revenues, up from 6.8 percent a year earlier. The share was forecast to continue to expand as the decade unfolds, surpassing 15 percent by 2028. The same source projected that Latin America's digital retail media ad spend will exceed 1.8 billion U.S. dollars in 2024.
Digital retail media advertising revenues as a percentage of digital ad spending in Latin America from 2021 to 2027
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Share in digital ad spending
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eMarketer. (June 18, 2024). Digital retail media advertising revenues as a percentage of digital ad spending in Latin America from 2021 to 2027 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1477305/ad-spend-retail-media-share-latin-america/
eMarketer. "Digital retail media advertising revenues as a percentage of digital ad spending in Latin America from 2021 to 2027." Chart. June 18, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1477305/ad-spend-retail-media-share-latin-america/
eMarketer. (2024). Digital retail media advertising revenues as a percentage of digital ad spending in Latin America from 2021 to 2027. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1477305/ad-spend-retail-media-share-latin-america/
eMarketer. "Digital Retail Media Advertising Revenues as a Percentage of Digital Ad Spending in Latin America from 2021 to 2027." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1477305/ad-spend-retail-media-share-latin-america/
eMarketer, Digital retail media advertising revenues as a percentage of digital ad spending in Latin America from 2021 to 2027 Statista, https://www.statista.com/statistics/1477305/ad-spend-retail-media-share-latin-america/ (last visited July 22, 2024)
Digital retail media advertising revenues as a percentage of digital ad spending in Latin America from 2021 to 2027 [Graph], eMarketer, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1477305/ad-spend-retail-media-share-latin-america/