According to the results of a survey carried out in 2023, about 11.6 percent of male consumers stated that they were influenced by a retailer or brand's advertising on social media when for their skincare purchases. This figure increased noticeably since 2019.
Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023
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GCI. (June 25, 2024). Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI. "Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023." Chart. June 25, 2024. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI. (2024). Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI. "Share of Male Consumers Who Are Influenced by Social Media Advertising When Buying Skincare Products in The United States in 2023." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
GCI, Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023 Statista, https://www.statista.com/statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/ (last visited January 10, 2025)
Share of male consumers who are influenced by social media advertising when buying skincare products in the United States in 2023 [Graph], GCI, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1477297/influence-of-advertising-among-skincare-male-consumers-in-the-us/
