According to a global survey conducted in 2024 on AI adoption in advertising and marketing practices, over 70 percent of respondents in India believed that brands should disclose if an ad has been created using AI, especially if it uses a virtual ambassador. Ads that used AI to generate product images were the next highest-voted circumstance where Indian consumers demanded transparency. Overall, most Indian consumers seemed comfortable encountering AI-generated ads.
Consumers that favored disclosure of AI usage in advertising by brands in India in 2024
Survey question: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances? (Showing only responses for "Yes, brand should disclose they have used AI for this" "
The source stated that the sample used in India was urban representative instead of nationally.
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YouGov. (June 4, 2024). Consumers that favored disclosure of AI usage in advertising by brands in India in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1477289/india-opinion-on-ai-ad-transparency/
YouGov. "Consumers that favored disclosure of AI usage in advertising by brands in India in 2024." Chart. June 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1477289/india-opinion-on-ai-ad-transparency/
YouGov. (2024). Consumers that favored disclosure of AI usage in advertising by brands in India in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1477289/india-opinion-on-ai-ad-transparency/
YouGov. "Consumers That Favored Disclosure of Ai Usage in Advertising by Brands in India in 2024." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1477289/india-opinion-on-ai-ad-transparency/
YouGov, Consumers that favored disclosure of AI usage in advertising by brands in India in 2024 Statista, https://www.statista.com/statistics/1477289/india-opinion-on-ai-ad-transparency/ (last visited December 21, 2024)
Consumers that favored disclosure of AI usage in advertising by brands in India in 2024 [Graph], YouGov, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1477289/india-opinion-on-ai-ad-transparency/
