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Retail sales of base color cosmetics China 2023, by channel
In 2023, Douyin recorded a retail sales value of around 20.65 billion yuan for base makeup products in China, almost 3.3 billion yuan more than the figure generated on Alibaba's e-commerce platforms Tmall and Taobao. Cosmetic stores were also among the leading distribution channels for base makeup products, with a retail sales value of 16.25 billion yuan.