Home improvement market breakdown China 2022, by channel

Published by
Xin Ou,
Jul 1, 2024

In 2022, direct sales made up nearly 80 percent of China's home improvement market. In comparison, retail sales had a market share of merely 21 percent that year.

Breakdown of home improvement market in China in 2022, by distribution channel

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Release date

June 2024

Region

China

Survey time period

2022

Supplementary notes

Direct sales refers to sales (bulk orders) directly from the factory or factory associated sales areas to B2C and B2B customers. Other distribution lines include community hardware stores (individually or grouped together in one place), industrial hardware stores (mainly B2B), online sales, small and big home stores, and Big Box retailers (B&T Home). 

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Overview

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Leading retailers

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Indoor home improvement

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Outdoor home improvement

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Consumer expenditure

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Home improvement trends

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