Consumers that are uncomfortable with AI advertising India 2024

Published by
Tanushree Basuroy,
Jun 28, 2024

In a global survey on AI usage in advertising and marketing conducted, a relatively low share of respondents in India expressed being uncomfortable with AI-generated ads. The use of virtual ambassadors in advertisements garnered the most concerns, as expressed by 39 percent of the respondents.

Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024

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Release date

June 2024

Region

Worldwide, India

Survey time period

January 2024

Number of respondents

500 to 2,040

Age group

18 years and older

Special properties

Global survey across 17 markets.

Method of interview

Online survey

Supplementary notes

Survey question: "How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances? (Showing combined responses for "not very comfortable" and "not comfortable at all" only)" 

The source stated that the sample used in India was urban representative instead of nationally.

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