In a global survey on AI usage in advertising and marketing conducted, a relatively low share of respondents in India expressed being uncomfortable with AI-generated ads. The use of virtual ambassadors in advertisements garnered the most concerns, as expressed by 39 percent of the respondents.
Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024
Survey question: "How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances? (Showing combined responses for "not very comfortable" and "not comfortable at all" only)"Â
The source stated that the sample used in India was urban representative instead of nationally.
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YouGov. (June 4, 2024). Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1477174/india-consumer-discomfort-with-ai-generated-ads/
YouGov. "Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024." Chart. June 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1477174/india-consumer-discomfort-with-ai-generated-ads/
YouGov. (2024). Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1477174/india-consumer-discomfort-with-ai-generated-ads/
YouGov. "Proportion of Indian Consumers That Are Uncomfortable with Ai-generated Ads in 2024." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1477174/india-consumer-discomfort-with-ai-generated-ads/
YouGov, Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024 Statista, https://www.statista.com/statistics/1477174/india-consumer-discomfort-with-ai-generated-ads/ (last visited December 21, 2024)
Proportion of Indian consumers that are uncomfortable with AI-generated ads in 2024 [Graph], YouGov, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1477174/india-consumer-discomfort-with-ai-generated-ads/
