A survey conducted in May 2023 investigated which pet food brands were the most known in Italy. Friskies came on top of the list, as 75 percent of the respondents reported having heard of this brand. Some 70 percent of people were aware of the Whiskas and Royal Canin brands.
Leading pet food brands in Italy in 2023, by brand awareness
525 respondents who purchased pet products in the past 6 months
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Quali delle seguenti marche per animali domestici conosci anche solo per sentito dire? Seleziona tutte le risposte applicabili."
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YouGov Italy. (May 26, 2023). Leading pet food brands in Italy in 2023, by brand awareness [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy. "Leading pet food brands in Italy in 2023, by brand awareness." Chart. May 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy. (2023). Leading pet food brands in Italy in 2023, by brand awareness. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy. "Leading Pet Food Brands in Italy in 2023, by Brand Awareness." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/
YouGov Italy, Leading pet food brands in Italy in 2023, by brand awareness Statista, https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/ (last visited December 21, 2024)
Leading pet food brands in Italy in 2023, by brand awareness [Graph], YouGov Italy, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1477054/leading-pet-food-brands-by-awareness-in-italy/