Changes in beauty shopping behavior due to inflation among consumers in the U.S. 2024

Published by Statista Research Department, Nov 9, 2024

According to the results of a survey carried out in April 2024, about 45 percent of U.S. beauty shoppers who had previously stated that they were currently spending more on beauty items than a year ago, also said that they are searching more for promos and/or coupon codes as a consequence of price inflation. About 41 percent stated that they were buying fewer beauty products.

Changes in beauty shopping behavior due to inflation among consumers in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

Consumer who previously stated that they are currently spending more on beauty items than a year ago

Supplementary notes

The source asked participants how price inflation has affected their beauty shopping in the past year. 

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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Impact of inflation on consumer behaviorInflation in the U.S.Inflation in EuropeU.S. Gen Z & millennials: consumer goods and shopping behaviorFood inflation
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