Share of online sales in Switzerland in 2023, by product category

Published by Statista Research Department, Jul 2, 2024

Around 53 percent of online sales in Switzerland were from electronics in 2023. 28 percent came from the purchases of fashion items and shoes.

Share of e-commerce sales in Switzerland in 2023, by product category

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Release date

March 2024

Region

Switzerland

Survey time period

January and February 2024 (for 2023)

Method of interview

Online survey

Supplementary notes

Members of Handelsverband.swiss as well as other online retailers were surveyed. In total, data from over 300 companies was used. Revenue of large online retailers who do not publish data was estimated by HANDELSVERBAND.swiss and GfK Switzerland. 

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