According to a survey conducted in Japan in March 2024, almost 23 percent of middle school students stated that they had engaged in consumption behavior related to YouTube or YouTubers. The share was somewhat lower among high school and university students.
Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution
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TesTee Lab. (March 26, 2024). Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. "Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution." Chart. March 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. (2024). Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. "Share of Young People Whose Consumption Behavior Has Ever Been Influenced by Youtubers in Japan as of March 2024, by Educational Institution." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab, Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution Statista, https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/ (last visited December 22, 2024)
Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution [Graph], TesTee Lab, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
