According to a survey conducted in Japan in March 2024, almost 23 percent of middle school students stated that they had engaged in consumption behavior related to YouTube or YouTubers. The share was somewhat lower among high school and university students.
Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution
Characteristic
Share of respondents
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TesTee Lab. (March 26, 2024). Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. "Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution." Chart. March 26, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. (2024). Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab. "Share of Young People Whose Consumption Behavior Has Ever Been Influenced by Youtubers in Japan as of March 2024, by Educational Institution." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/
TesTee Lab, Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution Statista, https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/ (last visited August 24, 2024)
Share of young people whose consumption behavior has ever been influenced by YouTubers in Japan as of March 2024, by educational institution [Graph], TesTee Lab, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1476696/japan-share-of-young-people-whose-consumption-behavior-is-influenced-by-youtubers-by-educational-institution/