With more than 84 million users on average per month, Yahoo Japan was the leading internet brand in Japan in 2023. It was followed by Google, Japan's leading messenger service LINE, as well as the video-sharing website YouTube.
Most popular online brands in Japan in 2023, based on average monthly number of users
(in millions)
Characteristic
Average monthly number of users in millions
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average monthly number of users during the surveyed period; based on use at brand level
Method of interview
Online survey
Supplementary notes
The source did not include services of mobile carriers.
In the case of PCs, the number was estimated based on the total population of people aged two years or older in Japan. In the case of smartphones, the number was estimated based on the population aged 18 years or older.
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Nielsen Digital Co., Ltd.. (December 20, 2023). Most popular online brands in Japan in 2023, based on average monthly number of users (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1476147/japan-most-popular-online-brands-average-monthly-number-of-users/
Nielsen Digital Co., Ltd.. "Most popular online brands in Japan in 2023, based on average monthly number of users (in millions)." Chart. December 20, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1476147/japan-most-popular-online-brands-average-monthly-number-of-users/
Nielsen Digital Co., Ltd.. (2023). Most popular online brands in Japan in 2023, based on average monthly number of users (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1476147/japan-most-popular-online-brands-average-monthly-number-of-users/
Nielsen Digital Co., Ltd.. "Most Popular Online Brands in Japan in 2023, Based on Average Monthly Number of Users (in Millions)." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1476147/japan-most-popular-online-brands-average-monthly-number-of-users/
Nielsen Digital Co., Ltd., Most popular online brands in Japan in 2023, based on average monthly number of users (in millions) Statista, https://www.statista.com/statistics/1476147/japan-most-popular-online-brands-average-monthly-number-of-users/ (last visited August 24, 2024)
Most popular online brands in Japan in 2023, based on average monthly number of users (in millions) [Graph], Nielsen Digital Co., Ltd., December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1476147/japan-most-popular-online-brands-average-monthly-number-of-users/