According to a survey conducted in Thailand in 2023, a share of 52.94 percent of international luxury tourists preferred to book their trip to Thailand online. Another 26.71 percent chose to book through a travel agency. In contrast, only 10.66 percent booked directly with the hotel.
Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel
Characteristic
Share of luxury tourists
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Tourism Authority of Thailand. (November 6, 2023). Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel [Graph]. In Statista. Retrieved June 30, 2024, from https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand. "Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel." Chart. November 6, 2023. Statista. Accessed June 30, 2024. https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand. (2023). Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel. Statista. Statista Inc.. Accessed: June 30, 2024. https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand. "Distribution of International Luxury Travelers' Vacation Bookings in Thailand in 2023, by Sales Channel." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand, Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel Statista, https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/ (last visited June 30, 2024)
Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel [Graph], Tourism Authority of Thailand, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/