According to a survey conducted in Thailand in 2023, a share of 52.94 percent of international luxury tourists preferred to book their trip to Thailand online. Another 26.71 percent chose to book through a travel agency. In contrast, only 10.66 percent booked directly with the hotel.
Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel
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Tourism Authority of Thailand. (November 6, 2023). Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand. "Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel." Chart. November 6, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand. (2023). Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand. "Distribution of International Luxury Travelers' Vacation Bookings in Thailand in 2023, by Sales Channel." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
Tourism Authority of Thailand, Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel Statista, https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/ (last visited March 13, 2025)
Distribution of international luxury travelers' vacation bookings in Thailand in 2023, by sales channel [Graph], Tourism Authority of Thailand, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1476118/thailand-preferred-vacation-booking-channel-of-international-luxury-tourists/
