D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowWhen surveyed in 2024, more than half (55 percent) of consumers across 31 countries and territories trusted AI to collect and combine product information. Meanwhile, less than a quarter of consumers trusted artificial intelligence to provide legal advice. As an overall trend, the less risky or impactful an activity, the more likely consumers were to trust AI to do the activity in place of a human being.
Consumers of all ages are skeptical of AI. Only a quarter of adults in the United States trust AI to provide accurate information, and even fewer trust the technology to make unbiased or ethical decisions. The percentage of adults who trust AI to provide accurate information is comparable to the percent of those who would trust AI to execute financial transactions.
Despite skepticism, surveyed consumers did not expect the severity of adverse outcomes of AI technology to be particularly high in 2024. As the statistics show, adults do not trust AI to participate in activities they consider risky, nor do they expect adverse outcomes from the use of AI technologies.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.