When it came to discovering products in 2024, over half (55 percent) of surveyed consumers preferred visiting stores. Meanwhile, the online marketplace (e.g. Amazon) was the most popular online channel for purchase, and consumers preferred search engines, like Google, for performing product research.
Which of the following channels do you anticipate using for product discovery, research, and purchase?
If a channel shows no results, the activity does not apply.
The source provided additional information regarding the methodology: "The data in this chart represents a summary view of responses. Consumers were asked about up to two randomised product categories (drawn from the pool of categories that they already expect to spend on in the next six months). The average figures across the ten product categories are shown."
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PwC. (May 14, 2024). Which of the following channels do you anticipate using for product discovery, research, and purchase? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1475628/discovery-research-and-purchase-channels/
PwC. "Which of the following channels do you anticipate using for product discovery, research, and purchase?." Chart. May 14, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1475628/discovery-research-and-purchase-channels/
PwC. (2024). Which of the following channels do you anticipate using for product discovery, research, and purchase?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1475628/discovery-research-and-purchase-channels/
PwC. "Which of The following Channels Do You Anticipate Using for Product Discovery, Research, and Purchase?." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1475628/discovery-research-and-purchase-channels/
PwC, Which of the following channels do you anticipate using for product discovery, research, and purchase? Statista, https://www.statista.com/statistics/1475628/discovery-research-and-purchase-channels/ (last visited August 25, 2024)
Which of the following channels do you anticipate using for product discovery, research, and purchase? [Graph], PwC, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1475628/discovery-research-and-purchase-channels/