D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowImportance of factors that influence consumer trust in companies worldwide in 2024
In a 2024 survey of consumers across 31 countries and territories, it was found that protecting customer data was the most important factor when it came to builiding trust in a company. 83 percent of respondents indicated that data protection was important to building trust, whereas only 61 percent of respondents found a company's financial performance important.
