During a 2024 survey, 44 percent of responding UK consumers stated they felt that advertising drove social change. The share stood at 57 percent among respondents aged 18 to 34.
Share of consumers who felt that advertising drove social change in selected demographics in the United Kingdom in 1st half 2024
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Share of respondents
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Advertising Association. (June 16, 2024). Share of consumers who felt that advertising drove social change in selected demographics in the United Kingdom in 1st half 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1475567/consumer-feel-advertising-drives-change-demographic-uk/
Advertising Association. "Share of consumers who felt that advertising drove social change in selected demographics in the United Kingdom in 1st half 2024." Chart. June 16, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1475567/consumer-feel-advertising-drives-change-demographic-uk/
Advertising Association. (2024). Share of consumers who felt that advertising drove social change in selected demographics in the United Kingdom in 1st half 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1475567/consumer-feel-advertising-drives-change-demographic-uk/
Advertising Association. "Share of Consumers Who Felt That Advertising Drove Social Change in Selected Demographics in The United Kingdom in 1st Half 2024." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/1475567/consumer-feel-advertising-drives-change-demographic-uk/
Advertising Association, Share of consumers who felt that advertising drove social change in selected demographics in the United Kingdom in 1st half 2024 Statista, https://www.statista.com/statistics/1475567/consumer-feel-advertising-drives-change-demographic-uk/ (last visited September 01, 2024)
Share of consumers who felt that advertising drove social change in selected demographics in the United Kingdom in 1st half 2024 [Graph], Advertising Association, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/1475567/consumer-feel-advertising-drives-change-demographic-uk/