Amazon had the largest audience size across leading online retail brands in Australia in May 2024, with over 15.3 million users of the globally renowned marketplace. New entrant to the Australian e-commerce market in March 2023, Chinese e-commerce site Temu has surged in popularity among the country's online shoppers, with the platform ranking fifth among the leading online retail brands in Australia in terms of audience size.
Leading online retail brands in Australia as of May 2024, by online audience size
(in 1,000s)
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IAB Australia. (June 25, 2024). Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia. "Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s)." Chart. June 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia. (2024). Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia. "Leading Online Retail Brands in Australia as of May 2024, by Online Audience Size (in 1,000s)." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia, Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s) Statista, https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/ (last visited December 30, 2024)
Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s) [Graph], IAB Australia, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/