Amazon had the largest audience size across leading online retail brands in Australia in May 2024, with over 15.3 million users of the globally renowned marketplace. New entrant to the Australian e-commerce market in March 2023, Chinese e-commerce site Temu has surged in popularity among the country's online shoppers, with the platform ranking fifth among the leading online retail brands in Australia in terms of audience size.
Leading online retail brands in Australia as of May 2024, by online audience size
(in 1,000s)
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IAB Australia. (June 25, 2024). Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia. "Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s)." Chart. June 25, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia. (2024). Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia. "Leading Online Retail Brands in Australia as of May 2024, by Online Audience Size (in 1,000s)." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/
IAB Australia, Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s) Statista, https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/ (last visited November 21, 2024)
Leading online retail brands in Australia as of May 2024, by online audience size (in 1,000s) [Graph], IAB Australia, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/1475467/australia-leading-online-retail-brands-by-audience-size/