During a March 2024 survey carried out among advertising executives from the United States, 64 percent of respondents stated they had used Google's demand-side platform (DSP) Google DV360. One in three said they had used Amazon's DSP.
Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024
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Digiday. (March 25, 2024). Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1475413/dsp-use/
Digiday. "Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024." Chart. March 25, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1475413/dsp-use/
Digiday. (2024). Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1475413/dsp-use/
Digiday. "Share of Advertising Executives from The United States Who Used Selected Demand-side Platforms (Dsps) as of March 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1475413/dsp-use/
Digiday, Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 Statista, https://www.statista.com/statistics/1475413/dsp-use/ (last visited January 05, 2025)
Share of advertising executives from the United States who used selected demand-side platforms (DSPs) as of March 2024 [Graph], Digiday, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1475413/dsp-use/
