UK social video viewership frequency by platform 2023

According to a survey of internet users conducted in June 2023 in the United Kingdom, 30 percent of respondents reported accessing online video content on Facebook several times per day. YouTube and Instagram were the second and third platforms with the highest frequency of use, as 20 percent of respondents reported using the platform several times per day. Approximately 23 percent of respondents reported engaging with YouTube on a weekly basis, while only eight percent of users reported engaging with social video app TikTok at least once per week.

Frequency of watching online and short video content on selected social media platform in the United Kingdom (UK) as of June 2023

Characteristic	Several times a day	At least once a day	At least once a week	At least once a month	At least once in the last 3 months	At least once in the last 12 months	Used to use, but haven't in the last 12 months	Never
YouTube	20%	19%	23%	14%	9%	5%	3%	7%
Instagram	19%	16%	10%	8%	4%	4%	3%	34%
TikTok	10%	8%	8%	5%	4%	4%	3%	58%
Facebook	30%	22%	13%	8%	5%	3%	5%	15%
Snapchat	8%	7%	6%	5%	3%	3%	8%	60%
Twitch	2%	3%	3%	4%	4%	3%	5%	75%
BitChute	1%	1%	3%	3%	3%	3%	1%	85%
OnlyFans	1%	2%	3%	3%	3%	2%	2%	84%
Vimeo	1%	2%	3%	5%	5%	5%	7%	73%
Lemon8	1%	1%	2%	3%	3%	2%	2%	86%

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Release date

November 2023

More information

Region

United Kingdom

Survey time period

June 9 to 20, 2023

Number of respondents

1,242 respondents

Age group

13 years and older

Method of interview

Face-to-face interview

Supplementary notes

Original question: "How frequently do you use or visit any of the following sites or apps that host user-generated videos (i.e. people sharing videos online)? This includes watching videos, uploading videos, commenting on videos or sending private messages on these sites or apps using any device."

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