According to a survey of internet users conducted in June 2023 in the United Kingdom, 80 percent of men reported using YouTube at least monthly, while 70 percent of women reported similar consumption trends. Among women, Facebook was the most used social media platform to consume video content - as approximately 74 percent of women in the UK reported engaging with the platform monthly.
Most used social media platform in the United Kingdom (UK) to watch online and short video content as of June 2024, by gender
users who engage with the platform at least monthly
Method of interview
Face-to-face interview
Supplementary notes
Original question: "How frequently do you use or visit any of the following sites or apps that host user-generated videos (i.e. people sharing videos online)? This includes watching videos, uploading videos, commenting on videos or sending private messages on these sites or apps using any device."
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Ofcom. (November 28, 2023). Most used social media platform in the United Kingdom (UK) to watch online and short video content as of June 2024, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/
Ofcom. "Most used social media platform in the United Kingdom (UK) to watch online and short video content as of June 2024, by gender." Chart. November 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/
Ofcom. (2023). Most used social media platform in the United Kingdom (UK) to watch online and short video content as of June 2024, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/
Ofcom. "Most Used Social Media Platform in The United Kingdom (Uk) to Watch Online and Short Video Content as of June 2024, by Gender." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/
Ofcom, Most used social media platform in the United Kingdom (UK) to watch online and short video content as of June 2024, by gender Statista, https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/ (last visited December 22, 2024)
Most used social media platform in the United Kingdom (UK) to watch online and short video content as of June 2024, by gender [Graph], Ofcom, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/
