According to a 2023 survey, the majority of respondents in Thailand stated that their main obstacle to using affiliate marketing in their e-commerce businesses is finding influencers as their brands lacked awareness. Affiliate marketing is the process by which an affiliate earns a commission for marketing other people's or companies' products.
Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023
The survey was conducted among respondents who stated they used AI in their businesses from eight industries, including manufacturing, retail and wholesale, transportation, accommodation, information and communication, insurance, art, entertainment and recreation, and other service industries.
The methodology was obtained from the landing page.
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ETDA. (May 31, 2024). Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA. "Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023." Chart. May 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA. (2024). Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA. "Leading Obstacles for Using Affiliate Marketing among E-commerce Businesses in Thailand as of December 2023." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
ETDA, Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023 Statista, https://www.statista.com/statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/ (last visited December 22, 2024)
Leading obstacles for using affiliate marketing among e-commerce businesses in Thailand as of December 2023 [Graph], ETDA, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1475323/thailand-main-obstacles-in-using-affiliate-marketing-among-e-commerce/
