During a survey among adults in the United States in January 2024, over half (or 54 percent) of respondents chose relevance as their number one reason to open a marketing email, meaning it offered a product they were interested in when they received the message. An email personalized to a consumer beyond just featuring their name ranked second, selected by 19 percent of the interviewees. According to the same study, about two-thirds of U.S. adults did not want to receive more marketing messages in 2024.
Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024
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Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024
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Optimove. (April 24, 2024). Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024 [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/
Optimove. "Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024." Chart. April 24, 2024. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/
Optimove. (2024). Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024. Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/
Optimove. "Leading Factor in Deciding to Open a Marketing Email According to Consumers in The United States as of January 2024." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/
Optimove, Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024 Statista, https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/ (last visited April 19, 2025)
Leading factor in deciding to open a marketing email according to consumers in the United States as of January 2024 [Graph], Optimove, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1475181/factor-open-marketing-email-united-states/
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