Share of adults unsubscribing from brands sending too many messages in the U.S. 2024

Published by
J. G. Navarro,
Dec 10, 2024
During a survey among adults in the United States in January 2024, more than four out of five respondents reported unsubscribing from brands that sent messages excessively while consumers knew they would see the offers elsewhere on the web anyway. According to the same study, about two-thirds of U.S. adults did not want to receive more marketing messages in 2024.

Percentage of consumers unsubscribing from brands that sent messages excessively in the United States as of January 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

January 2024

Number of respondents

305 respondents

Age group

18 years and older

Special properties

among respondents whose annual household incomes were equal to or higher than 75 thousand U.S. dollars

Supplementary notes

The source does not specify the type of survey.

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