Type of fashion luxury shoppers Thailand 2021

Published by Kankanit Ciba, Jun 27, 2024

In 2021, a survey revealed three types of luxury fashion shoppers in Thailand, with 90 percent of the respondents as "The Aspirers", referring to people who earned a monthly income between 15,000 to 45,000 Thai baht. In contrast, around two percent of the survey participants had a monthly personal income of more than 125,000 Thai baht.

Share of fashion luxury shoppers in Thailand as of October 2021, by income group

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Release date

November 2022

Region

Thailand

Survey time period

September to October 2021

Number of respondents

1,947 respondents

Age group

15-65 years

Special properties

among respondents who have purchased luxury brands in fashion and accessories during the past 3 years

Method of interview

Online survey

Supplementary notes

One Thai baht is equal to 0.027 U.S. dollars and 0.026 euros as of June 2024.

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