Barriers to effective marketing experimentation in the UK 2024

Published by Statista Research Department, Jul 17, 2024

During a mid-2024 survey carried out in the United Kingdom, responding marketers were asked what prevented them from experimenting effectively. The main barrier was lack of budget, named by 43 percent of respondents, followed by lack of resources, time, and focus, mentioned by 39 percent. 

Barriers to effective marketing experimentation in the United Kingdom as of June 2024

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Release date

June 2024

Region

United Kingdom

Survey time period

as of June 2024

Number of respondents

100 respondents

Special properties

among marketers

Supplementary notes

The source does not provide information about the time the survey was carried out. The date provided is the publication date. 

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