Number of influencer mentions on social media during IPL 2024, by player

Published by Sandhya Keelery, Jun 28, 2024

During the 17th season of the Indian Premier League in 2024, Virat Kohli playing for Royal Challengers Bengaluru had the highest number of influencer mentions on social media, totaling 22.6 thousand mentions. He was followed by MS Dhoni with over 18 thousand influencer mentions.

Number of influencer mentions on social media during the Indian Premier League (IPL) in 2024, by player (in 1,000s)

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Release date

May 2024

Region

India

Survey time period

March 22 to May 26, 2024

Supplementary notes

The social media platforms analyzed for the study are Instagram, X, Facebook, and YouTube.

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Indian Premier League (IPL)CricketSports sponsorshipAdvertising industry in IndiaCricket in the United Kingdom (UK)
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