Sponsorship Influence Quotient of IPL 2024, by team
In the 2024 Indian Premier League season, Slice, associated with the Mumbai Indians team, achieved the highest Sponsor Influence Quotient (SIQ) score of 4.21 out of 5. Following closely, Dream11, in association with the Kolkata Knight Riders, secured a SIQ score of 3.64. The SIQ is an online audience-centric metric used to assess the impact of brand sponsorships. It is derived from five weighted components such as total number of results/posts, engagement, potential reach, sentiment, and unique authors.