In a global survey of consumer loyalty behaviors conducted in the third quarter of 2023, Australian respondents asserted that the leading driver of their loyalty to a brand was due to good products and services on offer. Over 70 percent of Australians surveyed in the 55 years and older age cohort indicated that this factor was the leading driver of their loyalty to a company. Low prices and good customer service support were also key reasons Australian consumers expressed a preference for a certain brand.
Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group
weighted by age, gender, and income according to the demographics of the select country
Method of interview
Online panel
Supplementary notes
*The survey was conducted among 28,400 respondents across 26 countries/regions. Approximately 1,200 respondents per country or region, except for Hong Kong, Finland, New Zealand, Singapore, and the UAE.
Survey question: If you had a choice of companies to buy from, which of the following would you choose? (Select two options)
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Qualtrics. (April 11, 2024). Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1474720/australia-top-consumer-loyalty-drivers-by-age/
Qualtrics. "Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group." Chart. April 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1474720/australia-top-consumer-loyalty-drivers-by-age/
Qualtrics. (2024). Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1474720/australia-top-consumer-loyalty-drivers-by-age/
Qualtrics. "Leading Loyalty Drivers among Consumers in Australia as of Third Quarter of 2023, by Age Group." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1474720/australia-top-consumer-loyalty-drivers-by-age/
Qualtrics, Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group Statista, https://www.statista.com/statistics/1474720/australia-top-consumer-loyalty-drivers-by-age/ (last visited December 21, 2024)
Leading loyalty drivers among consumers in Australia as of third quarter of 2023, by age group [Graph], Qualtrics, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1474720/australia-top-consumer-loyalty-drivers-by-age/
