During a survey carried out in the fourth quarter of 2023, 91 percent of responding brands from the United States said they believed that retail media's ability to drive brand awareness was growing stronger. For Europe and North-East Asia, the share stood at 84 percent.
Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023
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Criteo. (June 18, 2024). Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo. "Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023." Chart. June 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo. (2024). Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo. "Share of Brands in Selected Regions That Said That Retail Media's Ability to Drive Brand Awareness Was Growing Stronger in 4th Quarter 2023." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1474700/retail-media-brand-awareness-worldwide/
Criteo, Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023 Statista, https://www.statista.com/statistics/1474700/retail-media-brand-awareness-worldwide/ (last visited December 21, 2024)
Share of brands in selected regions that said that retail media's ability to drive brand awareness was growing stronger in 4th quarter 2023 [Graph], Criteo, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1474700/retail-media-brand-awareness-worldwide/
