Share of Italians willing to pay extra for sustainable pet food 2024

Published by
T. Ozbun,
Jun 24, 2024
According to the results of a survey conducted in Italy in 2024, 33 percent of respondents indicated a willingness to spend more for pet food that promotes environmental sustainability. On the other hand, 19 percent said they weren't willing to pay extra for it.

Willingness to spend more on pet food that promotes environmental sustainability in Italy in 2024

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Release date

February 2024

Region

Italy

Survey time period

2024

Number of respondents

814 respondents

Method of interview

Online survey

Supplementary notes

The question was originally stated as: "Sei o saresti disposto/a pagare in più per un cibo per animali che promuove la sostenibilità ambientale?"

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Statistics on " Consumer behavior of pet owners in Italy "

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Other statistics that may interest you Consumer behavior of pet owners in Italy

Overview

6

Expenditure and purchase

7

Pet care

6

Pet food

5

Brands

3

Travel/work

4

Veterinarians

4

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Topics

Consumer behavior of pet owners in ItalyPet food industry in the United StatesPet ownership in italyPet food and pet care products in Italy Pet market in Europe
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