Impact of retail media ads on customer acquisition worldwide 2024

Published by Statista Research Department, Jun 20, 2024

Between the first quarter of 2023 and the first quarter of 2024, 41 percent of consumers who click and purchased from a retail media campaign worldwide were new-to-brand shoppers, i.e. consumers who did not previously complete a purchase from that particular brand within the last six months and then converted on a campaign. For health and beauty products, the share stood at 61 percent.

Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry

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Release date

June 2024

Region

Worldwide

Survey time period

Q1 2023 to Q1 2024

Special properties

based on an analysis on retail media data from more than 44,000 campaigns and 66,000 brands across 132 retailers

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Statistics on " Digital retail media advertising worldwide "

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Other statistics that may interest you Digital retail media advertising worldwide

Overview

5

Key players

8

Marketer insights

4

Audience insights

7

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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$0 USD
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