Between the first quarter of 2023 and the first quarter of 2024, 41 percent of consumers who click and purchased from a retail media campaign worldwide were new-to-brand shoppers, i.e. consumers who did not previously complete a purchase from that particular brand within the last six months and then converted on a campaign. For health and beauty products, the share stood at 61 percent.
Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry
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MarketingCharts. (June 18, 2024). Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1474655/retail-media-advertising-customer-acquisition-worldwide/
MarketingCharts. "Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry." Chart. June 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1474655/retail-media-advertising-customer-acquisition-worldwide/
MarketingCharts. (2024). Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1474655/retail-media-advertising-customer-acquisition-worldwide/
MarketingCharts. "Share of New-to-brand Shoppers in All Consumers Who Clicked and Purchased from a Retail Media Campaign Worldwide between 1st Quarter 2023 and 1st Quarter 2024, by Industry." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1474655/retail-media-advertising-customer-acquisition-worldwide/
MarketingCharts, Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry Statista, https://www.statista.com/statistics/1474655/retail-media-advertising-customer-acquisition-worldwide/ (last visited December 30, 2024)
Share of new-to-brand shoppers in all consumers who clicked and purchased from a retail media campaign worldwide between 1st quarter 2023 and 1st quarter 2024, by industry [Graph], MarketingCharts, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1474655/retail-media-advertising-customer-acquisition-worldwide/
