An October 2023 survey conducted in the U.S. found that 61 percent of millennials would agree to have a year-long subscription contract to an SVOD service if it offered a discounted rate, while 45 percent would cancel their SVOD subscriptions if the cost increased by five U.S. dollars per month. Gen Z would be impacted the most by price hikes of video streaming providers.
Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation
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Deloitte. (March 19, 2024). Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte. "Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation." Chart. March 19, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte. (2024). Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte. "Influence of Svod Price Hikes and Discounts on Consumers in The United States as of October 2023, by Generation." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
Deloitte, Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation Statista, https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/ (last visited January 08, 2025)
Influence of SVOD price hikes and discounts on consumers in the United States as of October 2023, by generation [Graph], Deloitte, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1474639/impact-of-svod-prices-and-discounts-by-generation-us/
