Mexico: most popular hair care brands in 2023

Published by Statista Research Department, Jun 19, 2024

Head & Shoulders was the leading hair care brand in Mexico, based on brand popularity among consumers in 2023. The Procter & Gamble brand was popular among 57 percent of survey respondents, five percentage points more than second-placed Pantene.

Interested in more detailed results covering all brands of this ranking and many more? Explore the GCS Brand Profiler.

Leading hair care brands ranked by brand popularity in Mexico in 2023

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Source

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Release date

November 2023

Region

Mexico

Survey time period

September 8 to September 22, 2023

Number of respondents

2,490 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to hair care, which of the following brands do you like?"

Multiple answers were possible.

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