Mexico: most popular cosmetics & make-up brands in 2023

Published by Statista Research Department, Jun 19, 2024

L'Oréal was the leading cosmetics & make-up brand in Mexico, based on brand popularity among Mexican consumers in 2023. The French brand was popular among 61 percent of survey respondents, two percentage points more than second-placed Maybelline New York.

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Leading cosmetics and make-up brands ranked by brand popularity in Mexico in 2023

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Source

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Release date

November 2023

Region

Mexico

Survey time period

September 8 to September 22, 2023

Number of respondents

2,490 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to cosmetics & make-up, which of the following brands do you like?"

Multiple answers were possible.

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* For commercial use only

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