In the first half of 2023, consumer packaged goods (CPG) were the industry with the largest share of advertising spending on YouTube in the United States, with 26.9 percent. Financial services came second with 17.4 percent, while retail rounded out the top three with 11.9 percent.
Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending
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eMarketer. (August 15, 2023). Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer. "Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending." Chart. August 15, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer. (2023). Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer. "Leading Industries on Youtube in The United States in The 1st Half of 2023, by Share of Advertising Spending." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1474399/youtube-top-industries-share-advertising-spending-us/
eMarketer, Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending Statista, https://www.statista.com/statistics/1474399/youtube-top-industries-share-advertising-spending-us/ (last visited October 02, 2024)
Leading industries on YouTube in the United States in the 1st half of 2023, by share of advertising spending [Graph], eMarketer, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1474399/youtube-top-industries-share-advertising-spending-us/