Leading face moisturizer brands on Shopee Indonesia 2024, by share of units sold
As of April 2024, MS Glow was the most popular face moisturizer brand in the skincare segment on Shopee in Indonesia, with a share of units sold of 11.7 percent. Face moisturizers accounted for the largest category in the skincare segment on Shopee in Indonesia. Skin care brands that are not considered top-tier brands possess a market share exceeding 60 percent.