Team sponsorship spending of major sports leagues in North America in 2023/24

Published by
Christina Gough,
Jun 20, 2024

In the 2023/24 season, annual team sponsorship spending in the NFL reached almost 2.5 billion U.S. dollars. Meanwhile, the figure for team sponsorship in the NBA stood at 1.5 billion U.S. dollars.

Team sponsorship spending of major sports leagues in North America in 2023/24 (in billion U.S. dollars)

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Release date

June 2024

Region

North America

Survey time period

2023/24 season

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Major leagues

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Major events

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Topics

Sports brandsSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Soccer
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