Preferences for retail loyalty program benefits among Boomers Australia 2024

Published by Statista Research Department, Jun 20, 2024

According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Boomers was regular discounts, with around 68 percent of respondents in the generational cohort indicating this. Cashback based on spending and being able to pay in full using loyalty points were also highly desired retail loyalty program advantages among Boomers surveyed. 

Leading preferred retail loyalty program benefits among Boomers in Australia as of 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2024

Region

Australia

Survey time period

2024

Number of respondents

2,486*

Age group

18 years and older

Special properties

respondents are active loyalty program members; Active members are those who have earned or used points with a loyalty program in the last 12 months.

Supplementary notes

*Boomers (1946-1964) and over accounted for 12 percent of respondents surveyed.

Only the top 15 preferred loyalty benefits are represented.

Nationally representative sample of the Australian population.

Survey of 44 retail-specific loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Loyalty programs in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Loyalty programs in Australia

Overview

5

Loyalty program engagement

5

Loyalty program membership

5

Retail loyalty program benefits

6

Travel loyalty program benefits

3

Further Content: You might find this interesting as well

Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Travel and tourism industry in AustraliaAviation in AustraliaCustomer satisfaction in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu