Preferences for retail loyalty program benefits among Gen X Australia 2024

Leading preferred retail loyalty program benefits among Gen X consumers in Australia as of 2024

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Release date

June 2024

Region

Australia

Survey time period

2024

Number of respondents

2,486*

Age group

18 years and older

Special properties

respondents are active loyalty program members; Active members are those who have earned or used points with a loyalty program in the last 12 months.

Supplementary notes

*Gen X (1965-1980) accounted for 35.5 percent of respondents surveyed.

Only the top 15 preferred loyalty benefits are represented.

Nationally representative sample of the Australian population.

Survey of 44 retail-specific loyalty programs Australians are members of, including domestic programs and programs operating internationally.

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Statistics on " Loyalty programs in Australia "

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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