Preferences for retail loyalty program benefits among Millennials Australia 2024

Published by Statista Research Department, Jun 20, 2024

According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Millennials was being able to pay in full using loyalty points, with just over 70 percent of respondents in the generational cohort indicating this. Regular discounts and cashback based on spending were also highly desired retail loyalty program advantages among Millennials surveyed.

Leading preferred retail loyalty program benefits among Millennial consumers in Australia as of 2024

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Release date

June 2024

Region

Australia

Survey time period

2024

Number of respondents

2,486*

Age group

18 years and older

Special properties

respondents are active loyalty program members; Active members are those who have earned or used points with a loyalty program in the last 12 months.

Supplementary notes

*Millennials (1981-1996) accounted for 43.6 percent of respondents surveyed.

Only the top 15 preferred loyalty benefits are represented.

Nationally representative sample of the Australian population.

Survey of 44 retail-specific loyalty programs Australians are members of, including domestic programs and programs operating internationally.

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Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Travel and tourism industry in AustraliaAviation in AustraliaCustomer satisfaction in Australia
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