According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Gen Z respondents was regular discounts, with just over 70 percent of respondents in the generational cohort indicating this. Being able to pay in full using loyalty points and receiving unexpected gifts, offers, or promotions were also highly desired retail loyalty program advantages among Gen Z consumers.
Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024
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Power Retail. (June 13, 2024). Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail. "Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024." Chart. June 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail. (2024). Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail. "Leading Preferred Retail Loyalty Program Benefits among Gen Z Consumers in Australia as of 2024." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail, Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024 Statista, https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/ (last visited December 22, 2024)
Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024 [Graph], Power Retail, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
