According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Gen Z respondents was regular discounts, with just over 70 percent of respondents in the generational cohort indicating this. Being able to pay in full using loyalty points and receiving unexpected gifts, offers, or promotions were also highly desired retail loyalty program advantages among Gen Z consumers.
Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Power Retail. (June 13, 2024). Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail. "Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024." Chart. June 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail. (2024). Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail. "Leading Preferred Retail Loyalty Program Benefits among Gen Z Consumers in Australia as of 2024." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
Power Retail, Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024 Statista, https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/ (last visited November 21, 2024)
Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024 [Graph], Power Retail, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/1473867/australia-gen-z-retail-loyalty-program-benefit-preferences/
