The minority of Japanese consumers regularly ate or drank health products certified as “foods for specified health uses” (FOSHU), as revealed in a survey conducted in April 2024. While 18.5 percent of respondents consumed FOSHU regularly, 30.7 percent had never tried them.
FOSHU or tokuho in Japanese, refers to a category of foods with health claims. The products have to pass an evaluation by the government, which tests the safety and claimed health promoting and maintaining effects.
Frequency of consuming "foods for specified health uses" (FOSHU) in Japan as of April 2024
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Loyalty Marketing. (May 27, 2024). Frequency of consuming "foods for specified health uses" (FOSHU) in Japan as of April 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1473808/japan-frequency-consume-foshu/
Loyalty Marketing. "Frequency of consuming "foods for specified health uses" (FOSHU) in Japan as of April 2024." Chart. May 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1473808/japan-frequency-consume-foshu/
Loyalty Marketing. (2024). Frequency of consuming "foods for specified health uses" (FOSHU) in Japan as of April 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1473808/japan-frequency-consume-foshu/
Loyalty Marketing. "Frequency of Consuming "Foods for Specified Health Uses" (Foshu) in Japan as of April 2024." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1473808/japan-frequency-consume-foshu/
Loyalty Marketing, Frequency of consuming "foods for specified health uses" (FOSHU) in Japan as of April 2024 Statista, https://www.statista.com/statistics/1473808/japan-frequency-consume-foshu/ (last visited December 22, 2024)
Frequency of consuming "foods for specified health uses" (FOSHU) in Japan as of April 2024 [Graph], Loyalty Marketing, May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1473808/japan-frequency-consume-foshu/
