Level of concern about digital security in the U.S. 2024

Published by
Alexandra Borgeaud,
Jul 3, 2024
In a 2024 survey among adults in the U.S., around 37 percent of respondents declared being very concerned about the security of their information overall that they provide to websites, mobile apps, and across the internet, while only 10 percent were not concerned at all. In addition, over 30 percent of respondents mentioned being very concerned about digital companies using their data to increase their advertising effectiveness.

Level of concern about digital security in the United States in 2024

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Release date

May 2024

Region

United States

Survey time period

March 22 to March 29, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

sample matched to U.S. Census for age, gender and race

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How interested are you in using a smart home device in the future?"

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Statistics on " Smart homes in the U.S. "

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Overview

5

Segments

5

Penetration

3

Consumption

4

Special focus: Brand awareness

6

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Topics

Smart home in the United StatesSmart appliancesSmart homeInternet of Things (IoT)Internet of Things (IoT) in Europe
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