Most popular retail loyalty programs among consumers Australia 2024, by membership
According to a 2024 survey conducted among active loyalty program users in Australia, the Woolworths Everyday Rewards program came out on top as the most popular retail loyalty scheme in terms of membership, with almost 85 percent of respondents being members of the program. Coles Flybuys and My Dan's (Dan Murphy's) had the next highest membership rates across the retail loyalty schemes included in the survey.