Colombia: purchase criteria for food 2024

Published by P. Navarro Villa, Jun 17, 2024

Respondents in Colombia were asked about the most important aspects they considered when choosing their food in 2024. Freshness was at the top of the list, with about 77 percent of the respondents selecting it. Good taste or flavor ranked second with 69 percent of the respondents. Around 43 percent of the respondents said that low prices were an important aspect of the food purchasing criteria.

Most important criteria when purchasing food in Colombia in 2024

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Release date

2024

Region

Colombia

Survey time period

18 January to 13 March 2024

Number of respondents

2,078 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Out of the following, which are the most important aspects when choosing your food?" Multiple answers were possible.

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