The leading two perceived benefits of hotel loyalty programs among Australian consumers, according to a 2023 survey, were complimentary breakfast and room upgrades, with 31 percent of respondents saying that they would be enticed by these perks, respectively. Discounted and complimentary stays, as well as early check-in and late check-out, were also highly desired hotel loyalty program perks.
Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023
weighted by age, gender, and region in line with the latest Australian Bureau of Statistics (ABS) population estimates; Respondents were able to give multiple answers
Method of interview
Online survey
Supplementary notes
Survey question: Which two, if any, of the following hotel loyalty program perks do you most look out for? (Please select exactly two options).
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YouGov. (November 27, 2023). Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1473447/australia-perceived-hotel-loyalty-program-benefits/
YouGov. "Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023." Chart. November 27, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1473447/australia-perceived-hotel-loyalty-program-benefits/
YouGov. (2023). Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1473447/australia-perceived-hotel-loyalty-program-benefits/
YouGov. "Leading Perceived Benefits of Hotel Loyalty Programs among Consumers in Australia as of November 2023." Statista, Statista Inc., 27 Nov 2023, https://www.statista.com/statistics/1473447/australia-perceived-hotel-loyalty-program-benefits/
YouGov, Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023 Statista, https://www.statista.com/statistics/1473447/australia-perceived-hotel-loyalty-program-benefits/ (last visited November 21, 2024)
Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023 [Graph], YouGov, November 27, 2023. [Online]. Available: https://www.statista.com/statistics/1473447/australia-perceived-hotel-loyalty-program-benefits/
