The top perceived airline loyalty program benefit among Australian consumers, according to a 2023 survey, was discounted or free flights, with around 47 percent of respondents indicating that they would be enticed by this benefit. Seat upgrades and airport lounge access were also highly desired airline loyalty program perks.
Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023
weighted by age, gender, and region in line with the latest Australian Bureau of Statistics (ABS) population estimates; Respondents were able to give multiple answers
Method of interview
Online survey
Supplementary notes
Survey question: Which two, if any, of the following airline loyalty program perks do you most look out for? (Please select exactly two options).
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YouGov. (November 27, 2023). Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1473440/australia-perceived-airline-loyalty-program-benefits/
YouGov. "Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023." Chart. November 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1473440/australia-perceived-airline-loyalty-program-benefits/
YouGov. (2023). Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1473440/australia-perceived-airline-loyalty-program-benefits/
YouGov. "Leading Perceived Benefits of Airline Loyalty Programs among Consumers in Australia as of November 2023." Statista, Statista Inc., 27 Nov 2023, https://www.statista.com/statistics/1473440/australia-perceived-airline-loyalty-program-benefits/
YouGov, Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023 Statista, https://www.statista.com/statistics/1473440/australia-perceived-airline-loyalty-program-benefits/ (last visited December 22, 2024)
Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023 [Graph], YouGov, November 27, 2023. [Online]. Available: https://www.statista.com/statistics/1473440/australia-perceived-airline-loyalty-program-benefits/
