Russia social media web visit by platform 2024

In May 2024, YouTube was the most popular online network in Russia, accounting for 30.08 percent of all social media visits in the country. VKontakte, the Saint Petersburg-based social networking platform, accounted for around one quarter of social media visits, while Pinterest accounted for 21.05 percent. Despite reaching a peak of 56.15 percent of social media visits in January 2024, Facebook's market share in Russia has since dropped to less than ten percent as of May 2024.

Social network web visit share in Russia from January 2022 to May 2024, by platform

Characteristic	VKontakte	Pinterest	YouTube	Facebook	Instagram	Twitter	Tumblr	Reddit	LinkedIn
Jan '22	22.29%	12.58%	16.67%	14.99%	11.32%	14.07%	3.51%	3.12%	0.64%
Feb '22	22.01%	11.9%	17.31%	15.16%	12.71%	13.97%	2.32%	3.05%	0.47%
Mar '22	29.17%	13.13%	11.1%	19.49%	7.51%	11.18%	2.86%	4.1%	0.77%
Apr '22	34.5%	19.37%	9.01%	18.6%	4.69%	6.14%	3.66%	3.37%	0.09%
May '22	37.21%	23.38%	6.93%	18.73%	3.16%	3.01%	3.98%	3.16%	0.11%
Jun '22	35.22%	22.37%	8.25%	21.98%	2.42%	1.97%	4.43%	2.96%	0.24%
Jul '22	36.06%	19.69%	7.49%	22.94%	2.8%	2.8%	4.67%	3.08%	0.23%
Aug '22	33.23%	28.91%	5.98%	19.19%	2.83%	2.53%	3.02%	3.65%	0.48%
Sep '22	34.04%	31.4%	5.67%	17.78%	3.64%	1.86%	2.78%	2.47%	0.27%
Oct '22	35.2%	31.78%	5.09%	18.01%	2.32%	2.27%	2.89%	1.96%	0.29%
Nov '22	29.8%	28.77%	7.76%	14.04%	4.29%	2.81%	6.44%	4.02%	1.89%
Dec '22	30.92%	28.81%	11.28%	15.28%	3.24%	3.84%	3.57%	2.18%	0.72%
Jan '23	13.63%	11.61%	39.32%	7.04%	18.46%	1.15%	1.46%	0.72%	6.53%
Feb '23	11.98%	10.67%	63.61%	6.84%	3.17%	1.29%	1.4%	0.71%	0.19%
Mar '23	29.71%	29.21%	9.75%	19.18%	2.8%	3.26%	3.83%	1.79%	0.3%
Apr '23	26.68%	27.69%	11.89%	17.5%	6.27%	3.79%	3.8%	1.88%	0.36%
May '23	28.99%	28.06%	9.19%	17.75%	4.21%	3.65%	3.98%	3.3%	0.76%
Jun '23	24.87%	25.31%	7.44%	21.42%	6.91%	3.39%	4.23%	4.11%	1%
Jul '23	27.49%	28.34%	5.74%	21.36%	4.03%	3.86%	3.76%	2.69%	1.19%
Aug '23	29.31%	30.7%	6.71%	19.53%	2.73%	3.49%	3.94%	2.32%	0.67%
Sep '23	28.44%	11.34%	16.17%	9.85%	6.61%	19.93%	1.37%	1.96%	2.63%
Oct '23	13.04%	17.93%	39.17%	19.02%	3.86%	3.35%	1.87%	1.02%	0.7%
Nov '23	22.92%	29.18%	10.55%	25.69%	3.05%	2.88%	3.33%	1.71%	0.63%
Dec '23	21.14%	29.16%	14.86%	24.73%	2.66%	1.99%	3.22%	2.09%	0.08%
Jan '24	12.78%	13.04%	56.15%	12.39%	1.1%	1.5%	1.84%	1.07%	0.07%
Feb '24	22.55%	27.18%	13.68%	21.03%	4.53%	3.56%	3.8%	2.43%	0.64%
Mar '24	24.41%	19.98%	5.25%	20.59%	4.88%	4.32%	11.26%	3.72%	1.95%
Apr '24	27.73%	20.88%	4.82%	32.81%	2.61%	3.1%	3.11%	2.88%	0.84%
May '24	25.27%	21.05%	8.85%	30.08%	2.68%	4.7%	2.56%	3.85%	0.52%