Ukraine social media web visit by platform 2024

In May 2024, YouTube was the most popular social media platform in Ukraine, accounting for 37.8 percent of all social media visits in the country. Despite holding nearly half of all social media visits in August 2023, Facebook's market share in Ukraine decreased to only 28.11 percent as of May 2024.

Social network web visit share in Ukraine from January 2022 to May 2024, by platform

Characteristic	Facebook	YouTube	Instagram	Pinterest	Twitter	VKontakte	Tumblr	reddit	LinkedIn
Jan '22	53.11%	9.49%	10.65%	13.58%	6.54%	2.31%	1.91%	1.5%	0.63%
Feb '22	40.58%	11.96%	11.94%	16.41%	11.05%	3.03%	1.5%	2.17%	0.79%
Mar '22	57.34%	12.35%	8.15%	7.56%	8.66%	2.59%	1.02%	1.8%	0.37%
Apr '22	47.82%	11.91%	12.3%	12.89%	7.68%	3.77%	1.35%	1.78%	0.29%
May '22	49.56%	10.5%	10.5%	15.26%	8.04%	2.63%	1.24%	1.75%	0.41%
Jun '22	51%	11.35%	9.19%	15.8%	6.96%	2.44%	1.2%	1.58%	0.42%
Jul '22	50.62%	12.13%	9.76%	13.45%	8.32%	2.41%	1.26%	1.56%	0.41%
Aug '22	43.02%	12.31%	11.77%	17.24%	8%	2.61%	1.77%	2.55%	0.61%
Sep '22	41.02%	11.16%	12.83%	19.54%	9.71%	2.26%	1.32%	1.65%	0.41%
Oct '22	31.93%	17.2%	13.06%	21.08%	10.68%	2.24%	1.71%	1.55%	0.43%
Nov '22	34.88%	10.81%	13.54%	20.35%	11.45%	2.08%	3.33%	2.92%	0.53%
Dec '22	42.02%	7.38%	15.8%	15.64%	12.97%	1.84%	2.08%	1.72%	0.49%
Jan '23	42.67%	8.54%	13.29%	16.89%	13.39%	2.12%	1.28%	0.75%	1.01%
Feb '23	40.49%	15.73%	12.91%	15.3%	11.75%	1.81%	0.96%	0.57%	0.38%
Mar '23	42.02%	7.95%	19.2%	16.22%	10.44%	1.92%	0.93%	0.8%	0.46%
Apr '23	46.51%	8.93%	20.73%	12.17%	7.71%	1.42%	1.26%	0.74%	0.48%
May '23	39.76%	12.77%	18.9%	12.27%	12.33%	1.12%	1.5%	0.75%	0.57%
Jun '23	44.5%	10.25%	22.17%	11.38%	7.38%	1.35%	1.51%	0.8%	0.53%
Jul '23	48.13%	11.7%	21.2%	10.92%	4.3%	1.37%	1.16%	0.7%	0.42%
Aug '23	48.53%	11.81%	17.59%	12.65%	5.19%	1.31%	1.28%	0.9%	0.68%
Sep '23	43.23%	9.14%	21.84%	12.56%	4.81%	4.73%	1.08%	0.94%	1.6%
Oct '23	37.48%	11.97%	15.26%	17.49%	13.95%	0.71%	1.13%	0.94%	1.06%
Nov '23	36.97%	17.1%	21.14%	13.7%	7.06%	0.85%	1.11%	0.95%	1.1%
Dec '23	34.82%	40.76%	9.59%	7.88%	4.4%	0.55%	0.71%	0.68%	0.58%
Jan '24	32.06%	42.86%	11.04%	8.18%	2.96%	0.66%	0.79%	0.78%	0.61%
Feb '24	39.28%	36.96%	10.85%	6.92%	2.96%	0.66%	0.95%	0.62%	0.65%
Mar '24	39.7%	33.2%	13.16%	7.02%	3.26%	0.99%	0.81%	0.94%	0.75%
Apr '24	30.03%	36.45%	15.47%	8.8%	4.68%	1.57%	0.82%	1.24%	0.71%
May '24	28.11%	37.83%	16.55%	7.27%	5.36%	1.32%	0.58%	1.81%	0.91%